(Learn more about the product/service, donate to a cause, sign up for a class)
(compelling reasons to act, misperceptions, just good-to-know)
(Visit my website and buy a dozen roses, call and donate money, show off newly acquired skills)
(Fear, access to resources, feelings of inferiority, too expensive, lack of info)
(Now, next summer, upon retirement)
(age range, people with money, scientists, dancers)
(habits, desires, saving the environment, sidewalk sales, personal stories)
(online, newspaper, TV commercial)
(website, YouTube, TV, Instagram, conference room, seminar)
(confidence, joy, connected, sorrow, energized, empathetic, inspired)